What is a SERP?
One of the more obvious pieces of jargon you'll want to familiarise yourself with is "SERP". Here's what it means.
Featured snippets and date changes
Google tends to make lots of changes, and some of these will affect how featured snippets appear.
Marketing with SEO
SEO fits in the world of marketing, but the two aren't mutually exclusive, and you'll need to embrace both for clients.